Explained: Customer Database Management Is the Key to Long-Term Success
Sales and marketing are two of the most important aspects of any business strategy. Without proper focus on these two disciplines, it is impossible to envision growth of any business. Customer data plays a significant role in driving a sales and marketing department towards its goals. Therefore, the importance of customer database management has risen greatly in the recent past. The Rise of Data Value with the Advent of AI The rise of AI-powered analytics has increased the value of data considerably. Nowadays, we find analytics embedded in common business tools e.g. CRM. Companies are utilizing the insights generated from such tools to conceptualize strategies for business growth. However, the quality of generated insights solely depends on the quality of data, especially customer data. Best Practices for Improving Customer Database Management for Your Business Customer database management can be improved by following these best practices: 1. Collect pertinent